How Local Business Reviews Influence Consumer Behavior I SEO blogs
A study from BrightLocal found that 86% of consumers read reviews for local businesses. That means when customers are looking for a local business, they’re likely going to do some research first and check out the reviews. If a business doesn’t have any reviews, or has mostly negative reviews, the chances of them getting new customers is greatly reduced. This blog post will look at how local business reviews can impact consumer behavior.
The Power of Positive Reviews
Positive reviews can be incredibly powerful in influencing consumer behavior and driving more sales for local businesses. People are much more likely to trust what other people have to say about your business than they are to trust your own marketing materials. In fact, 90% of consumers say that online reviews have an influence on their buying decisions. Those who have positive experiences with a business may leave glowing reviews, which can attract new customers and encourage them to come back again and again.
The Impact of Negative Reviews
Negative reviews can be just as influential as positive ones—sometimes even more so! If a customer has had a bad experience with a local business, they’ll often leave a negative review that other potential customers may see before deciding whether or not to give the business their patronage. As such, it’s important for businesses to take steps to address any negative feedback that comes their way in order to maintain good relationships with their customers and keep them coming back for more.
Responding To Reviews
One way local businesses can make sure they’re getting the most out of their online reviews is by responding to them in a timely manner—both positive and negative ones! Responding promptly shows potential customers that you care about their experiences with your business and that you take feedback seriously. It also gives you the opportunity to explain yourself if someone leaves an unfair or inaccurate review, which can help reassure other potential customers that you take customer service seriously and strive to provide the best possible experience for everyone who visits your store or website.
In today’s digital age, online reviews are essential for businesses hoping to attract new customers. Positive reviews can draw people in while negative ones have the power to drive them away—so it’s important for local businesses to pay attention to their online presence and respond quickly when needed in order to show potential customers how much they value feedback from current patrons. With careful management of online reputation, local businesses can use customer reviews as powerful marketing tools that will help bring in more revenue over time!
