CATEGORY: Website Development
TECHNOLOGY: WordPress, Elementor
SERVICES: Website development
Client Background: Bolster Risk Management is a prominent risk management company providing comprehensive solutions to businesses across various industries. With a growing client base, Bolster Risk Management realized the need to revamp their website to enhance its user experience, improve functionality, and better align with their brand identity. They sought the expertise of Ultimate Web Designs, a leading web design agency in New Zealand known for its affordable solutions and quick turnaround time.
Challenge: Bolster Risk Management’s existing website lacked a modern and user-friendly design. The client faced several challenges, including outdated web forms, limited call-to-action (CTA) implementation, disjointed brand identity, and inefficient email marketing integration. They needed a website that would engage visitors, generate leads, and reflect their industry expertise.
- Redesign on WordPress Platform: Ultimate Web Designs recommended redesigning the website using WordPress, a versatile and user-friendly content management system (CMS). This allowed for easier management of content and future scalability.
- Custom Field Forms: The new website incorporated custom field forms that streamlined the user experience and provided Bolster Risk Management with valuable customer information. These forms were designed to capture specific data tailored to the company’s risk management services.
- Strategic CTA Implementation: Ultimate Web Designs strategically placed call-to-action buttons and links throughout the website to guide visitors towards desired actions. These CTAs encouraged visitors to request quotes, schedule consultations, and explore the company’s services.
- MailChimp Integration: To enhance their email marketing efforts, Ultimate Web Designs seamlessly integrated MailChimp with the website. This integration allowed Bolster Risk Management to effectively manage and track their email campaigns, ensuring better engagement with their target audience.
- Brand Identity and Feel: Ultimate Web Designs worked closely with Bolster Risk Management to create a visually appealing website that conveyed their brand identity and industry expertise. The design incorporated relevant images, cohesive color schemes, and professional typography, providing a cohesive and impactful online presence.
- Mail SMTP Setup: Ultimate Web Designs ensured that the website’s email functionality was optimized by setting up Mail SMTP. This configuration improved email deliverability and reduced the chances of important communications being marked as spam.
- Google Site Kit Integration: To track website performance and gain valuable insights, Ultimate Web Designs integrated Google Site Kit. This allowed Bolster Risk Management to monitor website traffic, user behavior, and other key metrics from a single dashboard.
- Embedded Forms: To streamline lead generation and data collection, Ultimate Web Designs embedded forms within the website’s content. This made it convenient for visitors to submit inquiries or provide feedback without navigating away from the relevant pages.
Conclusion: Thanks to Ultimate Web Designs’ expertise and affordable solutions, Bolster Risk Management achieved a simple and effective website redesign within their budget and timeline. The enhanced website features, including custom field forms, strategic CTAs, MailChimp integration, and brand identity implementation, contributed to a seamless user experience and improved business outcomes. For businesses seeking outstanding web design services, Ultimate Web Designs remains the go-to agency for exceptional results. Get in touch with us today to create your own great website.